As it is rightly said, ‘the first impression is the last impression’ the same goes with Google search too. And what better audience will you find than the niche people who are already looking for your service on search engines?
Having your website on top position when searched helps you drive organic traffic, get number of visitor clicks,create brand awareness, increase visibility and credibility of the brand and most important boost your sales. The formula is simple, the higher your rank the better your traffic inflow and the ability to boost your business.
Let’s look at some of the smart tips that will greatly help you improve your website’s SEO rank:
Keyword is the key
The primary or fundamental step is to search for the most appropriate and relevant keywords. Try to find out what people actually search for. It can be done by using easy simple tools like Google Keyword Planner, a free tool that gives an estimate of the search keyword or phrase.
The more relevant and search friendly your keywords, the more visibility to your website.
Know your competitors
Now that you have your set of keywords that you would want to rank. Try the next step and know what your competitors are up to? Keep a track of your competitor’s incoming links to get the fair understanding of competitive edge.
Consider search engine ranking, incoming link quality and quantity, Google PageRank of linking pages, and keywords in linking page title, etc. to do the competitor analysis.
Quality content
Once you know the keywords and competition, it’s time to develop content. It is very important to have a unique and eye-catching content that stands out from the rest and grabs the audience attention. Originality is the key, however, linking your content is like the door to the higher ranking.
The more your content unique, relatable and linked the more the shares and likes.
Use relevant and unique meta tags and alt tags
Optimize your website by adding relevant descriptions and tags which give a hint about your website, products as well as captures that audience interest. Optimize the headings and subheadings with catchy write ups. Also, add alt tags to the images, keep it simple and search friendly.
Website speed
The speed of your website plays a crucial role in determining the SEO rank. As nobody would want to wait until your website gets loaded. A visitor would simply leave the site if loading it takes more than 2 seconds. Thus, if the people ignore slow loading website, the search engines will eventually ignore them. Also, keep it updated regularly with fresh and dynamic content.
Mobile-friendly site
Know where your audience is present. Most of the people use mobile phones. Thus, having a good responsive and mobile-friendly site can get more customers, traffic as well as more sales. At the same time, it is important to maintain the top position in the search results, so that you don’t lose your customers to the competition.
Engaging landing page
A well-structured landing page can help you improve lead generation and sales. The more the landing pages, the more the search rank and traffic. You can also drive traffic and link to your website in order to buy a product, for subscription or navigation.
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These are a few SEO simple and easy tips that will help you improve your website’s rank and get organic traffic which in turn helps boost your business.