We are entering a world where digital innovation is merging with traditional marketing fundamentals to create new approaches in the industry. It is beautiful when a brand is able to effectively convey a consistent message across traditional and non-traditional channels. The goal is to make these messages come across logically. Digital marketing tactics gives the ability to leverage those emotions and encourage ongoing participation between the brand and its audience. In today’s times, the objective of the brands have been changing medium wise. But their core objective still remains the same of reaching the right audience and communicating with them. One of the best ways to ensure that this happens, brands must start blogging regularly.
According to statistics, it is said that companies that blog get 55% more web traffic. It is in this context, every brand must know why is important to start blogging. According to me, top 3 reasons why a brand must start blogging are:
- It drives traffic to your website
The more content is generated, more the number people will get attracted to the website. Blog content also helps your social media presence going. Apart from providing your audience with useful information that will bring back visits to your site, blogging allows the search engines to rank your website higher in the search engine results. - It helps you acquire more customers
Yes, blogging helps brands to acquire more customers. A study by Ignite showed that 61% of consumers have made a purchase after reading a blog post. Also, businesses with blogs generate 126% more leads than those without a blog. - It gives your brand a voice
A lot of content has to be generated to start blogging. This content automatically becomes the voice of your brand. Ultimately, it’s the art of storytelling. The more visible a brand will be in terms of content, more will be the brand recall.