Effective ways to boost your website traffic

Effective ways to boost your website traffic

The only increasing traffic that you’d always love, is your website traffic. As more website traffic means more customers and more customers means more business. However, getting website traffic is not at all an easy thing. Thus, employing an actionable plan or strategy is a must to drive traffic to your website or blog.

Let’s look at some of the effective ways that’ll help you boost your website traffic:

  • Paid advertisements

Though one of the obvious, paid search, social media and display advertising is one of the best ways to attract visitors, build brand and promote your website. Set your objectives clear if it is just to get more traffic or to increase conversion and sales. Try targeting more commercial intent keywords as a part of your paid search strategy.

  • Go social

Producing amazing content isn’t enough. Be proactive, use social media channels to promote your content and increase traffic to your website. You can use various social media platforms such as Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn and others for various purposes.

  • Content mix

While there is no sure shot formula to successful content marketing, however, one of the effective reasons to be believed is varied type of content. Variety in the length and format of content helps make it more appealing to different kind of audience. Short content, news based blog posts, long-form content, infographics, video and data driven content have maximum impact.

  • Irresistible headlines

Headline is one of the most integral part of your content. No matter, however good your post, it will go unread, if the headline is not effective or compelling. Hence, ensure that you write multiple options and see what suits the best before hitting ‘publish’ button.

  • On-Page SEO

Optimizing your content for search engines is most valuable and worthwhile. Make most of the image alt – text, create internal links, write meta descriptions, and get set to boost organic traffic by optimizing an on-page SEO.

  • Targeting long-tail keywords

Target long-tail and high commercial intent keywords for your web searches. Not targeting them as a part of your SEO and paid search strategy is just like missing out big time.

  • Guest blogging

Having a guest post on reputed site can increase the blog traffic of your website. It is a two-way lane, invite people to blog on your site and they also share their guest articles which could further bring more readers to your website. Just make sure that you maintain high-quality and original content.

  • Create Referral traffic

Rather looking out for links and persuading them to link back to your website, go for the content that will automatically follow your site for its linking.

  • Internal linking

While external linking supports your profile, it is the internal linking structure that strengthens your profile. Be open to internal linking opportunities as it works as a cornerstone to increasing your website traffic and promotes SEO.

  • Have a quick and responsive website

Make sure that your website is mobile-friendly and easily accessible from a varied range of devices. Have technically optimized pages which include images, page plugins, size, etc. The faster the loading of your website, the better.

Well, these are some of the key and basic tips to improve your website traffic. Feel free to add more to the list.