A small business can have its own advantages that can make a tremendous difference to its SEO. The small brands can retain the benefits that big ones lose on and improve their business with each opportunity. Listed below, are the top five proven ways for small companies to compete with the big ones.
5 ways to compete
- EXCELLENT CUSTOMER SERVICE
The first step to this is to set a proper expectation for every suitable opportunity by under-promising and over-delivering. Small businesses can have an upper hand on the competition with their excellent service. It can leverage the personal brand, personal relationships, and human touch to make the customers feel special.
- TARGET THE UNUSED KEYWORDS
There are keywords that big sites are unable to use owing to PR, legal or ROI issues. These could be the long-tail, comparison, and editorial keywords. But, a small business can use these to their benefit as they are not limited by these constraints. Building a unique social media plan or digital branding strategy helps in giving an additional boost.
- FINDING A SPECIFIC NICHE
One of the many ways to aim at authority and brand association is for a company to establish a niche audience. A small brand can focus on some other thin slice of a niche that a big brand can’t build the same brand equity in.
- PROVIDING VALUE WITH CONTENT
Focus on your small niche and the keywords or the set of keywords which are critical and suitable for the content. This search intent is extremely important. Producing content that is extremely user-friendly as well as investing in proper digital branding services and PPC management services, to increase its visibility helps spread the content’s reach across the web.
- BUILD 1-on-1 RELATIONSHIPS
Small brands, unlike the big ones, can consider building 1-on-1 relationships on social media with the ones that they wish to. One way to do it is to have conversations and leave blog comments that will reinforce its authenticity and the overall niche appeal.
It can help in amplifying the reach of your content in addition to increased visibility on the keywords and the content that your competitors can’t tap.
CONCLUSION
When you need to do things at scale, you simply can’t focus in the same way, and that’s where your big advantages come from as a small website. Keeping a tab on the competitors regularly without obsessing over it and innovating new services to offer can take the business up to the desired levels, regardless of its size.