Now that you have a website and social media channels set, it’s time to learn how to increase traffic on your website through social media. Out of over 7.5 billion world population, staggering 4 billion internet users, out of which 3.1 billion are active social media users. These numbers are enough to know the importance of social media to expand business and increase sales. So how do you do it? Here are a few tips to get you started.
Put detailed profile information
When people come to your social media channels, you want to give them easy access to information about your business. Social media is a great medium of referral traffic. Therefore, don’t miss out details about location, phone numbers, a short ‘about us’, and of course, website URL.
Create relevant content
Without a doubt, creating content that’s relevant to the brand and its audience is very important to increase interaction and traffic to your website. Use analytical tools to figure out when your audience is most active, and which posts they interact with the most. This will give you an insight of your audience’s behaviour and in turn, increase traffic on your social media and website.
Captivate audience using visuals
They say never judge a book by its cover. In this case, the visuals are what captivate people. Use images, videos, GIFs, infographics, 360-degree photos, etc. These types of visuals receive a higher engagement than posts without visuals. Make sure that your visuals have a strong call-to-action that directs them to your website.
Make your content easily shareable
The number of active social media mobile users is over 2.9 billion worldwide, which means people are consuming content actively on their mobile phones. Your content must be easy to read and most importantly, simple and easy to share. It is also very important that your website is also mobile-friendly so that users don’t find it difficult to read on the go.
Hashtags are used in almost all social media channels, including Twitter, Instagram, Facebook, Google +, etc. Make use of them! Not only posts with hashtags can increase your website traffic, but you can also use them to research on relevant topics as well. Using hashtags, you can even find out what your competitors are doing with their social media channels and the conversations that they are following.
Link website material on social media
When you post something on social media that talks about a specific product or service, make sure to add the link of that particular page on your website with the information. This will take them directly to the relevant page, instead of navigating through your website and risk losing them. Add social media buttons on your website so that audience can connect with the brand directly.
Increasing traffic on social media and website is a two-way street, so a one-way strategy will hurt the other side. A social media marketing company will be able to help you plan an effective strategy that will help you boost social media interaction and increase website traffic.