Ever wondered, why is digital marketing important for any kind of business and its growth in the long-term?
What is digital marketing?
Digital marketing is a concept that involves marketing of products and services using digital technologies mainly on Internet. The concept of digital marketing goes beyond Internet marketing to include channels which do not require to make use of the internet. Digital marketing methods such as SEO, SEM content marketing, campaign marketing and e-mail direct marketing are most commonly used terms in digital marketing.
Let’s look at reasons why digital marketing is important for business growth:
- Most powerful form of marketing: Digital Marketing has the expertise to transform and way you reach and engage your customers. Some examples of the most powerful forms of digital marketing are:
International jewelry company which specialized in diamond manufacturing, could reach and engage its fans for less than $1 per engagement over the course of one year. Another example is of an ecommerce candle company which increased its sales by 714% over a period of 3 months using social media.
- Most measurable form of marketing: Every digital marketing tactic that you use, is measurable. Digital marketing make use of guess work to determine whether one’s campaign is working. By measuring one’s digital marketing campaigns real-time, one can see which methods are working and which are not.
- Digital marketing helps you get close to your customers: Most important benefit of digital marketing is that no matter what industry your business is in, there is a chance that your buyers are spending their time on social media channels such as Twitter and Facebook. Half of the population on this earth use social media platforms regularly.
- SEO- A powerful digital marketing tool allows you to reach more buyers: SEO is a powerful digital marketing tool which offers several benefits. By optimizing site content, one can work to reach a lot of buyers online. Local SEO is a valuable marketing method, that works for businesses operating in locations such as restaurants, brick and mortar stores, service based business and restaurants.
- Digital Marketing helps in generating revenues: Digital Marketing helps in generating better revenues. The high conversion rates created by sound digital marketing techniques will offer many profitable benefits for your business. It would bring better and higher revenues.
- Digital Marketing gets you accustomed to ‘Internet of Things’: Digital Marketing makes you ready for the Internet of things. The Internet of things is a global ecosystem of interconnected devices such as smartphones, tablets, gadgets and appliances. These devices can interact with each other through Internet.
- Digital Marketing lures people to take necessary action: Digital Marketing makes use of innovative ways to allow conversion by making use of calls-to-action. The terminology Calls-To-Action specifies what your web visitors must do next.
- Digital Marketing ensures survival of your business: Digital Marketing ensures survival of business by making use of techniques which not only generate more traffic, but also deliver results. Targeting the right kind of people will deliver correct results and tell you what digital marketing is all about. If you have many visitors but none of them transform into sales, then your business will not exist and survive for long.
Gone are the days, when digital marketing was only for MNCs and large corporations. Now Digital Marketing levels the playing field and gives the companies, a chance to attract their portion of targeted traffic.