Search Engine Marketing in 2019

Search Engine Marketing in 2019

When the previous year goes well and you feel the same techniques will work for the coming one too, you’re in for disaster. As versatile and dynamic as SEM is, you will be surprised how things will change once 2019 sets in. As the SEM genius, we have some interesting tip-offs on how you can tackle this phenomenon in 2019. Read on!

Analyze keywords

Conduct a keywords research. Like this, you can understand the market for keywords, what consumers are looking for, things they relate to and in what volumes. Then use the information to gauge the ongoing organic search performance and flesh out suitable goals from the same. Your search engine marketing company should be able to do it for you. Look for a favorable keyword search tool. You can then aggregate the data for the keywords with the same essence to be grouped together.

Evaluate your 2018 performance

Measure your performance. SEM services in Mumbai should help you get through with it. These services usually take the help of Google Search Console, comparing keywords that drove traffic to your site to those that were only searched for. The result shows your baseline performance. You can then determine achievable goals and simultaneously find out about those that have been achieved so far.

The results are generated using the Keyword Planner, which gives an approximation; so, do not rely on them too much. This exercise is to give you a rough idea about your ongoing performance, so you can base your goals accordingly. Also, keep an eye on those pages of your site that drove organic searches. Find out which pages performed better, which ones are missing from the analytics report and check if they’re delivering results. If not, work on them in 2019.

The keyword themes performance and unique pages will give you an idea about where you can focus next.

Goals in 2019

Before you create a strategy, it is important to understand what your aim is. This is where the S.M.A.R.T. framework comes to play. This method has been deemed to be a meaningful e-commerce goal in 2019, which has the potential to boost revenue from natural search traffic.

Avoid setting too many goals or you will lose focus trying to achieve them all.

Devise a strategy

Now, you are aware of how much demand there is for keywords and how you need to execute. With this, you know what your goal is, so craft a simple statement with the strategy. Also, you need to consider all the major days and holidays, events, and campaign launches lined up for the next year. So, research the keywords and the historical sales performance relevant to each.

In conclusion, however, your goals have been articulated for your SEO strategy, describing how they can be achieved must be engraved and closely followed throughout. And it should work well for you, minus the uncalled-for circumstances. Cheers!

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