Email marketing will continue to surge; a research firm predicts. 225.3 billion emails are predicted to be sent this year, which is five percent of increase than that of the previous year. Reports state, 72 percent of consumers say that email is their first choice in brand communication. Email still rules as the supreme power by reaching 50.8 percent customers, compared to social media platforms like 26.8 percent reach by Twitter and 22 percent by Facebook.
Thus, it’s one of the best ways to reach and connect with your customers and clients to boost your business and build a lasting relationship. However, it cannot be done unless you have a great strategy to make your email standout from the rest.
Here are the top five effective email marketing tips that will help you boost your business:
Frequency and Timing
Timing is one of the most important factors to build an effective campaign. The time of the day the users are active on email play a significant role in the performance factors like click-through-rate and open-rate. The top email strategy is to send at night or mornings when the people skim through their inbox before bedtime or while traveling to work. Segment reaching your audience via different time slots.
Additionally, the frequency of disseminating the message also plays an important role in the performance of your campaign. The era of bombarding customers does not exist anymore. With the increasing email fatigue these days, the more you send the message to users the less effective they become. Thus, don’t push your emails simply maintain a subtle way and ensure your reach.
Effective Subject Line
‘Don’t judge a book by its cover’, the saying is totally inverse when we talk about the subject line of the email. As subject line is the first thing that the user reads to gets an impression about your brand. It is one of the most crucial elements that triggers the user to click on the email. Thus, it is most important to have a catchy and creative approach to write an effective subject line. But at the same time, it should be equally relevant to the email content as well as your brand image.
Compelling Content: Copy & Visual
Don’t just send emails for the sake of it. Ensure that you offer something that is valuable to your customer. Visuals tend to be more appealing than just the copy, make sure to balance the both. It is very important to have a central message in your email with a strong CTA (call to action) that helps you direct the user to the landing page. The more you interact with the user the more the content needs to be compelling.
Research indicates that personalized emails have higher open and click-through rates, though it doesn’t mean you refer your customers to their names. Provide personalized content to each subscriber based on the data that you have about the subscriber. Provide them with stats or numbers of the progress they’ve done based on their interest. Send them the personalized screenshot of their account information and provide them with the content they are looking for.
Optimization of devices
Most people browse their emails on the go through smartphones, tablets, desktop and varied other devices. Thus, having a responsive design email is necessary. Having an optimized email design gives a user-friendly experience to the customers to view the content as well as clickable items on the mobile devices.
These simple tips can simply work wonderfully bringing impressive results for brands. Consider using these tips for an effective email marketing campaign to boost your business growth.