Why Using Google Tag Manager is a Must

Why Using Google Tag Manager is a Must

Let’s begin by understanding what Google Tag Manager is, first. It is a free tool that allows you to measure user behavior on your website without any IT department’s involvement or changing the primary source code. A combination of Google Analytics and Google Tag Manager is the best. Google Tag Manager is easy to use and saves valuable time. This tool only works when integrated with the website. Again, adding too many tags to the website will slow it down, that is why there is a Google Tag Manager. Getting in touch with SEO service provider in India should also take care of your website tagging issues. Now that we have gone over elaborating what Google Tag Manager, we can move on to talking about why you need it.

Quick Website Implementation

Your site takes more than 3 seconds to load and your visitors will flee. Using Google Tag Manager (GTM) helps you add new tags easily and quickly and you don’t even have to change the source code! GTM’s role in boosting your website’s speed comes from Asynchronous Loading and Code Consolidation and Cleanup. Ideally, the order in which every part of a website page loads is called asynchronous, i.e. simultaneous branching out and loading. Your page constantly loads elements while the asynchronous loads separately. GMT lets all elements load asynchronously which doesn’t slow your website down. Thus, loading your site’s pages 20% faster as opposed to previous implementations. On the other hand, Code Consolidation and Cleanup allow tags to read the entire page in order to find out their requirements, rather than using the same information. It gets easy for specific tags to be on fire on certain pages with GTM.

GTM offers High Security

You have an assurance with GTM that it will not burn or crash your site. Monitoring and revoking access are very easy with GTM. Google has the system to track scripts added with custom HTML tags in GTM accounts automatically. This can be paused if it matches any existing IP address, URL or malware domain.

Quick Code Tracking Deployment

The classic way is when a marketer wants to start a new marketing platform with the purpose of tracking codes and sending that to an IT developer, followed by the developer taking testing and tracking codes and all errors over the next few weeks. This process is extremely time-consuming! Rather, all of this can be taken care of by Google Tag Manager, which just speeds up your deployment process. Now, everything can be carried out by marketers without a developer.

A Place for all Tags

GTM takes care of tracking all codes that were previously done manually. All source codes had to be manually searched for by the developer, but with GTM that doesn’t have to be a hassle anymore.

Event Tracking

This process compromises of adding customized Javascript code snippets to a website to track events like form submissions, clicks, time-spend, etc. So, GTM carries out this function using its auto event tracking feature which by default starts listening to certain interactions on web pages. The basic events GTM tracks are Clicks, Link Clicks, Form Submissions and Time Spent on Page. With GTM’s customizable feature, you can also add features that record Facebook Likes, new comments, scroll depth, intentions to leave the page, etc.

In-built Deb Feature

Before your tags go live, make sure they are functional. GTM will help you do just that. You can always rely on the best search engine optimization company in India also to do it for you, using GTM of course.

Inbuilt Templates for Tags

GTM has an inbuilt template feature that allows you to create a tag using a template in place of copy and paste of codes. You only need to add some details to the template and the rest will be carried forward by GTM.

Taking a Step Back

Each editing or changing step can be taken recorded in the tag manager. You can also keep track of who made the change and keep the history of changes made.

User-defined variables that can be reused

You can create reusable user-defined variables on GTM and prevent errors. It is time-saving. Data layer variables, auto-event variables and first-party cookie variables are some popular variables that GTM uses. These variables help you with reusing the same information multiple times.

In conclusion, GTM is an easy-to-use tool and the perfect solution to control tracking codes at just one destination. Also, it is time efficient. Start using this awesome tool and digital marketing is going to seem like a piece of cake.

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