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Brand Capital, part of Bennett, Coleman & Co. Ltd., is a unique organization which works with young businesses to help create iconic brands. They do this by putting forth an unmatched might of media offerings along with brand building expertise.
To break the monotony of ordinary, dull business websites and create an interactive, content rich website for the brand.
To disseminate information in an interesting manner to increase time spent on the website.
First, we created the information architecture of the website and brought their mascot, a Leapfrog, to life, turning it into a mouthpiece. Then, we designed and developed the CMS structures and tested it before the final release.
