Mumbai, 29 th July 2020: IdeateLabs, India’s largest independent digital-first creative agency has
bagged the creative and digital mandate for Jalesh Cruises, India’s first premium cruise liner.
Winning the mandate after a multi-agency pitch, the agency will be responsible for driving both the
creative and digital strategy and execution for Jalesh Cruises. The agency caters to various top-notch
brands as well as award-winning start-ups spread across varied industries like BFSI, retail, lifestyle,
FMCG, consumer durables, hospitality, real estate, and many more.
Jalesh Cruises is India’s first premium cruise which promises to create memories on every turn, at
every shore. The mandate requires the agency to take care of brand communication, creative
collaterals, digital presence, online reputation management, data analytics, and reporting, social
Vrutika Dawda, Director, IdeateLabs commented on the latest win, “We are excited to work with
India’s only Cruise Liner. In today’s age, digital is the primary source for all travel decision making
and online search is the go-to channel when people begin to explore a holiday. It is our
organisational motto to work with brands to help build engaging conversations between the brand
and its customers. Helping Jalesh find the right Share of Voice and Recall amongst the Holiday
seeking audiences from India is our primary objective. We believe that the right Content mix will
help put the brand in one of the top options when it comes to planning a great Holiday for
themselves and their loved ones.”
Jurgen Bailom, President & CEO, Jalesh Cruises said, “With most consumers preferring to use online
portals to search for and make their travel decisions, it became imperative to partner with a
company that understands how the ‘digital’ media functions. We are happy to associate with
IdeateLabs to build a strong presence of our offerings and implement digital marketing campaigns
across platforms. We look forward to having a fruitful association”.
Jalesh Cruises, a brand of Jalesh Cruises Mauritius Ltd, is India’s first multi-destination cruise line that
has the best of entertainment shows, adventure activities, and exotic authentic cuisines packed with
international hospitality on the high sea. The brand’s mission is to pioneer cruise holidays in India
and touch, delight & fulfil the lives of a million Indians and make them travel worldwide by the year
About IdeateLabs (www.ideatelabs.in): IdeateLabs is one of India’s largest independent full-service
digital-first creative agencies. It is a fired-up group of professionals from the creative, tech and
marketing worlds. While its clientele exceeds 75 well-known Indian and International names, its
portfolio spans across varied business verticals. Its clientele includes renowned brands like
Hiranandani Communities, Brand Factory, HDFC Bank, Hafele, RR Kabel, Zero B, Bharati Axa, Awfis,
to name a few. IdeateLabs specialises in taking brand challenges and turning them into opportunities
that deliver tangible and valuable results. IdeateLabs has its headquarters in Mumbai and satellite
offices in Delhi, Singapore and Dubai.
About Jalesh Cruises (https://jaleshcruises.com/): Jalesh Cruises is the owner and operator of
India’s premiere cruise liner – Karnika, which commenced operations from 17 th April 2019 in
Mumbai. Jalesh Cruises, an Essel Group venture, is India’s first multi-destination cruise line that has
world class entertainment shows, activities and exotic authentic cuisines packed with
international hospitality on the high sea.
The cruise is designed and customized especially for the Indian audience to experience the flavor of
Indian and International culture, food and hospitality while sailing in India.
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