Cinemagraph is an exciting new medium that merges two different formats of Videography and Photography into one to mesmerize the audience. The term Cinemagraph was coined by two photographers Kevin Burg & Jamie Beck in 2011 and used it primarily for Fashion & Lifestyle Photography.
In the era of Videos, Cinemagraph has paved its way into the visual format of storytelling, as each image has the appeal and the impact of video without the need to push the play button on your screen. While looking at any Cinemagraph, a viewer is bound to hold still as the image sparks the interest and provides deeper meaning to the static image.
Cinemagraph is technically just a GIF but if executed properly in a creative way, it can deliver a much deeper impact than an image or a video. Brands mostly use it for creating a lasting impression for themselves in the consumer’s mind.
Facebook has around 5 Million advertisers and only 20% of them use ‘Video’ as a medium to achieve their content marketing strategy because it can be very expensive and requires involvement of expertise and time.
At Ideate Labs, one of the leading Digital Marketing Companies in India, we use Cinemagraph to help brands create engaging & visually appealing content to successfully deliver the brand message. How do we do it, you ask:
- KEEPING IT SHORT & MEANINGFUL
If your brand can deliver its message without saying a single word and have a deep impact on its consumers then why should we create long and heavy videos? We believe in communicating more with less, with new and groundbreaking tools such as Cinemagraph used in digital marketing for the brands.
- CAPTURE THE EMOTION
Cinemagraph as a medium will only work if your brand is able to communicate the message in the most efficient way. We help brands to bring out emotions which their consumers would have otherwise felt by seeing a video through Cinemagraph.
- LOWER COST
We use Cinemagraph only when we think your brand really need something innovative which would not be conveyed by other tools like video, photos, GIFs, memes etc. While developing any campaign, Cinemagraph provides an engaging content format at a fraction cost of the video.
Cinemagraph in recent times has turned out to be the most effective way used by brands to put out their message. As video marketing is shifting towards micro-video formats, using Cinemagraph might help you in leveraging the power of micro-videos to gain competitive advantage and create effective ads.