The financial sector has its own conservative world out there, but in this age of digital dominance, it has become a norm for just every industry to jump into this bandwagon. Finance and social media have two very contradicting personalities that pose as a challenge to the former. The biggest hiccup that pops at this stage is, “How?” With social media platforms flooding with loads of quirky content, financial marketing’s dull persona can pull that energy to an all-time low. However, it is not impossible to achieve, thanks to effective social media services.
You need to make sure that your company follows laws for online promotions and special regulations for contests on social media or for data collection. You can also always hire the best social media marketing agencies to do it for you, of course, but knowing the basics, wouldn’t hurt right?
- Adhere to your target audience’s evolving needs
As with every marketing activity, studying consumers’ behavior, their needs and interests is of utmost importance. Ideally, social media services involve gathering data related to the amount of time your target audience spends on social media, their preferred channels and the kind of content that entices them. Be prepared to be bombarded with hate comments from just any social media platform. Financial companies, especially, are prime targets. Grab that opportunity to respond to those comments with solutions and assurances, thus boosting the relationship with your customers.
- Being funny (sometimes) won’t hurt
The finance industry holds the tag of being the most disinteresting. Well, it’s true, but you can add some quirkiness to your communication to break the monotony. Since social media is all about interactivity and personalization, it just becomes a norm to go out of the way and stimulate a little chuckle amongst viewers. It will only make your brand seem likable. A few behind-the-scenes, some financial tips and tricks and some memes related to your industry can do the job.
- It’s time to get personal
Create content that your target audience can relate to; doesn’t have to be fun every time. Understand the tone that best suits your message and your consumer then, deliver accordingly. Essentially, you need to work on humanizing your brand. You can do this by involving existing customers and sharing their happy stories with your brand or write short blogs as solutions to your audience’s doubts; anything that people can easily relate to. This way, your brand will develop a favourable image.
- Curate your content
Social media is the biggest source of news for all of us. You, as a brand, must leverage it. This way, you can break up the content and make it interesting at the same time! But, curate content from reliable and reputable sources and make sure it’s relevant to your brand.
- Track competition
Always keep a track of competition landscape. You can see what kind of content your close competitors are generating, get an idea as to how you can produce yours or probably get better with it. You can analyze what kind of content works and what doesn’t and act accordingly.
- Create a social media guideline and never waiver
Make sure your content highlights the benefits being offered to your customers rather than harping about your own business. This way, your customer-centric quotient gets hyped. With this, you just make sure you convey the ‘T&C apply’ message diligently. Like other media, you need to be wary of delivering deceiving messages to the customers too.
In conclusion, the consumer is king, whichever medium you choose to market on. Create your content revolving around them always, keep yourself updated on their social media activities and never take steps that will tarnish your brand’s image because once it’s out on social media, it’s going to haunt you for the rest of your brand’s life. To avoid such situations, opt for the best social media marketing companies and never falter.