Have you been working hard to generate content while crossing your fingers for it to have the highest ranking on search engines like Google, Bing, and others? After all, if your content doesn’t appear on the first page, it’s useless. Period.
Search Engine Optimization is one of the marketing advantages that enhance your online presence.
Since this year is about to end, here is an encapsulation of the tricks and tips that worked for 2018 and the ones that you will need for the next year to stay on top of your game.
Before we start, strike out all the tactics you are skeptical of and learn SEO in its simplest form. Here are some key points to help you brush up your basics before you dive deep into the techniques.
SEO has two techniques to improve website position in SERP called ON Page SEO and OFF Page SEO:
ON PAGE SEO:
It involves the work that goes in structuring and building the website to be more search engine friendly. So, it includes title, description, internal linking, etc.
OFF PAGE SEO:
This is concerned with increasing the visibility of your website to enhance the visibility of your target search engines.
TIPS AND TRICKS TO OPTIMIZE YOUR WEBSITE
Whether you are a beginner or a pro, these techniques will help you with the optimization of your website. To know more, take a look at the 6 SEO tips and tricks
- PROVIDE CONTENT THAT IS HIGHLY USEFUL
Creating useful content reigns supreme. Before you post, ask yourself these questions; what are you exactly writing about and why should the audience care? Once you have that figured out, try to give out content in all forms. This covers videos, how-to guides, webinars, live chat etc. Make sure you are providing your prospects with content not just in all forms but at every platform available across the web. Prioritize your AdWords campaign management to draw in more relevant traffic.
- CONTENT TITLE
Coming with the perfect title for your content is as important as the content itself. Find out the right and relevant keywords that help your prospects understand what it’s about. Now, how do you find the suitable keyword? Tools like Ahrefs generate the keywords for you or you can opt for Search Console too.
- WORK ON YOUR PROMOTION TACTICS
Spend most of your time promoting your content online other than spending on creating more. Since organic SEO can’t do everything for you, work on expanding your reach through different platforms and to more channels to ensure that it reaches a wider audience. Link your social media accounts to the blog and don’t hesitate in being creative about letting people know you have valuable content for them. If you wish to widen your reach extensively, consider using social media tools like HubSpot or Act-on.
- WEBSITE SPEED CHECKUP
Ensure that your page is quick enough to load within seconds. As per the standards, a best-in-class page requires a maximum of three seconds. Google uses this detail in its algorithm. You can also check your page’s speed with an online tool to keep an eye on its speed or talk to your tech department about the same.
- BACKLINKS ARE GOLDEN!
Backlinks are the links from other sites back to yours. However, it is not just about how many backlinks you get but who’s linking to you. Links that Google considers blackhat (spammy backlink building), can even get you penalized. Stick with the white-hat (SEO tips like these) for the best online reputation management.
- TRACK YOUR PROGRESS
Track your progress with a business-specific goal in your mind because not every number in the result maybe be valuable for you. You can base your judgments based on Keyword Rankings, Time on page, Page Visits etc.
Improvements will take time so the sooner you develop a plan and stick to it, the better off you’ll be.