While living in the world full of competitors and digital age we know caring for your customers has been the most crucial thing for any successful business. As a single post or tweet by an unhappy customer is more than enough to shoo away your business. Thus, it is very important to keep your customer happy and maintain a healthy customer relationship. As a positive scale of word of mouth is the key to business sales.
Listed below are a few effective ways to solidify your relationship with your customers:
• Keep in regular touch
Communication is the key, stay in touch always. Make periodic calls and share updates with your customers. Start with light conversations, share your own stories and experiences. Be a good listener and listen to your client’s suggestions and advices.
• Create valuable content
Share the market insights, data, your suggestions, advices that client might be unaware of, and explain your point of view politely. Develop valuable and convincing content ideas which benefit your client such that they spread the word and recommend you to their family and friends.
• Become the brand leader in your field
Always strive to be the best in your industry. People tend to keep up with you if you are a leading brand or company in the respective field or industry. As they have confidence and faith in you as you are the best.
• Be proactive in replying
It is always suggested that you reply your client’s email within an hour or attend your client’s call immediately. It is always better to drop a message that you will be reply shortly, etc. rather making your client wait for long. It simply shows that you handle your work very well and fluently.
• Be decisive
Your client chose you because you’re an expert. Thus, be certain and provide the best that matches your client’s need and expectation. Confidently handle your client’s queries and questions. Be prepared well in advance and resolve your client’s issues.
• Value your client’s point of view
Listen to your client’s needs and demands they know what they exactly want. Help them enhance and better what their looking for with your expertise and meet their expectations with your product or service.
Add a personal touch to your relationship. E.g. a simple greeting card or an email wishing the client Happy Birthday or Anniversary shows that you care about them and making unexpected allies also help you promote your proposition
• Be real & avoid overpromising
It is always better to only commit things that you can actually provide your client. Overpromising your client and not meeting it, is only going to hamper your reputation. Thus, set realistic expectations that you can deliver on time and your clients are happy with it.
• Clarity & transparency
Make it all clear about how and what will your deliver and what the customer is supposed to expect from you. Handling and resolving the client issues also helps increase the customer loyalty as well as the chances of customer retention which is essential for a successful business.