The popular English saying “What’s in a name?” does not hold true anymore in a world dominated by brands these days. Your business is identified when you make a ‘name’ for it. Here ‘name’ does not mean reputation alone but a brand identity . Without a name or a brand identity, your business will be lost in these days of information overload.
Whether you need to offer items for sale or increase your subscribers or induce followers to influence your brand or business, they must know your brand. Your ability to encourage any of these activities comes from your brand. One of the ideal approaches to fabricate your brand presence in the digital era is through proper utilization of social media networking. The latest research from Econsultancy demonstrates that 71 percent of the brands plan to invest more vigorously in social media in the coming year to achieve new followers and build a brand reputation.
If you are planning to join the digital brigade and become popular in the industry, here’s all the information you need to know about how to make use of social media to build your brand.
Choose social media networks that support your brand image
As indicated by Convince and Convert, 22 percent of Americans use social media multiple times in a day. Social media is one of the best media on which you can build your brand. There are several social media networks available online, however,not all are worth spending your time and energy. Some of the well-known platforms that can support your brand image are:
Facebook is by the far one of the best social media networks for promoting awareness about your brand, almost seventy-five percent of the American adults use this website. Facebook is an awesome platform for promoting your brand online, because of its extremely heterogeneous client base.
Instagram is also an incredible alternative to promote your brand that depends mainly on a picture and video sharing. Apparel organisations and retailers are making use of this platform to create brand awareness. It is effective and compelling to reach out to the young target audience.
While Google+ hasn’t gained much popularity like Facebook and Instagram, it can be a great tool to reach out people who are in the technology business. It is anticipated that around 66% of the users are men, and moreover most of whom work in engineering and other specialized fields
Pinterest is a great social network to reach a specific target group. Most of the users are women and brands that are in jewelry and apparels can easily be promoted on this platform.
Last but not the least, if you have a business-to-business organization, LinkedIn is a more robust tool for promoting content related to your business with other corporate influencers.
Provide useful and shareable content
It goes without saying that you need to create a strong reputation for your brand if you focus on creating valuable content, that viewers would like to share. It is important that you share appropriate content that is readable amongst your network and not just publishing something that only you would like to read.
These principles will help you design content for sharing socially.
Everything that you share should support your brand image. It is very important to remember that it is difficult to pull off humor. An effective use of memes can turn out to be a powerful brand-building tool. But, if you are not confident enough on how the people in your network react to the image you shared, then it is better to resist the temptation to create memes or engage in such activities that can adversely impact the brand image of your company.
Check out which content is likely to gain popularity on your social media networks. Images may connect well with your audience than blog posts, but you won’t know it until you look at your data. You can also make use of visual content. Articles with images receive the highest views than the ones without them. Twitter content with images receives double the amount of views compared to text posts. Even though text posts are highly shared content on Twitter.
One of the best ways to create content on social media that will help in building up your brand image is to see what others are posting and which ones are successful. You can either curate that content or create a better content of your own.
For instance that one of your competitors have received good social traction with a blog post titled “12 Strategies for Increasing Website Traffic”. Instead of wasting time creating content around unproven topics, you can actually release better content on a similar subject.
There are different tools that are available online like BuzzSumo that can help you find content that has been performing well in the industry.
Give importance to the influencers
Publishing great content on social media is important, but that is not all. If your brand is relatively new and not many people are aware of it, your voice is likely getting lost in the noise. While you can build your own audience by creating a great content, but this will take time.
A better or rather faster approach is to make use of the existing influencers in your industry. These will help in building your brand much faster than your solo approach. There are different ways of doing it:
- Mention their names or websites in the content that you post. Influencers who use Google Alerts or other notifications will see your content after it’s published.
- Tag any influencer in reference when sharing content on social media.
- Email your content to the influencers after you’ve published your content to let them know they’ve been mentioned in your work.
The main aim of this activity is to get them to share your content with their followers. It may take time to build up these relationships that lead them to share your content. Consistency in publishing quality content is the key to get yourself noticed.
Use social campaigns to promote content
Lastly, it is important to know that in the era of diminishing organic reach, paid campaigns are one of the best options for building your brand on social media.
Many brands make use of these strategies by sharing contests and other campaigns on social networks to gain visibility and to generate leads.
To take advantage of this, offer valuable incentives to your audience that encourages more user participation.
While social media is one of the most powerful tools to reach out to your audience and generate leads, you need to have a strong social media strategy in place in order to promote your brand well.
If you focus on sharing quality content and leverage the use of social media influencers, your efforts of building the brand will certainly pay off in the long run.