Should public relations claim control of content marketing

Should public relations claim control of content marketing

Content marketing is dominating as a marketing and communication tool is more ironic. In fact, content marketing has been a part of business communications since the first time a street vendor started yelling across the streets to sell his wares. Then why does public relations claim to take control over the content marketing? There has been a reduction in the use of traditional media, public relations should take a moral responsibility to market an honest content to the audiences.

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