Video ad spending on social media is growing fast

Video ad spending on social media is growing fast

Video ads on social media are growing exponentially. Facebook pioneered the idea of selling autoplay video adverts in 2014. Now, Snapchat, Instagram and Twitter are also following the suit. This has resulted in a surge of social video spending across the globe. Many big brands have realized that conventional 30-60 second commercials on TV are slowly becoming outdated. Nowadays, people are spending more time on mobiles and the internet, which is actually an opportunity to leverage video for advertising.

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