In the ever-changing era of the digital world, technology greatly plays a major in influencing the businesses. Unlike earlier, more and more small businesses are making optimum use of technology for digital marketing of their business. Following the footsteps, even enterprises are adapting the emerging digital marketing trends and integrating advanced technology into their business. However, to make the most out of this opportunity, it is important to make the maximum use of the most popular technology.
Let’s look at some of the top tech trends which have led to complete digital transformation:
- AR and VR (Augmented Reality and Virtual Reality)
Though Pokémon Go was all fun, however, we expected more. There are numerous possibilities to explore the budding technology of AR and VR. This year it is expected that we get to see more use of AR and VR in digital creative and creative advertising.
- Artificial Intelligence and Machine Learning
Artificial Intelligence is no longer a fancy thing, what seemed a movie fantasy is now a reality. Machine learning has simply turned AI more efficient. This year is expected to have systems that can actually adapt different behaviours. Several tech giants like Google, Apple, IBM and so on are all in the run to dominate the market.
In the world of IoT (internet of things) security must be quick and efficient at the various components used by people. The security should be flexible and easily adaptable. It is one of the most important factors to be considered while designing apps and other digital solutions. There can be several multi-layered security measures based on behaviour analytics.
- Cloud migration
Cloud-first technology will be substantially beneficial for the business as it will reduce the cost of hosting and equipment, increase the storage capacity, promote productivity, streamline business operations and enhance the functioning.
- Intelligent apps
This year will see the rise of intelligence apps like siri or virtual personal assistant apps. These apps can be of great use to transform business by streamlining the work process. These apps can be used to its full potential capabilities due to its AI. It is predicted that by 2018 world’s largest 200 companies will be leveraging intelligent apps.
- Chatbots and business bots
Currently, the chatbots on our smartphones are basic. However, these can be greatly improved and put to use for businesses. The coming period will see the chatbots and business bots evolve to meet the needs and demands of people as more and more smartphone users start using them.
- IoT and smart homes
With the buzzword smart technology after smartphone, we have a lot of expectation beyond it regulating the temperature of our homes. 2017 expects IoT to go beyond the wearables with tech giants like Apple, Google, and Amazon.
It is a system that combines virtualisation, networking, computing and storage from one vendor. The new technology is coming up in the mainstream. However, there are still a few obstacles to overcome such as slower systems and costs.
Technological trends play a vital role in influencing business. The only way to stand out of the rest of your competitors is by keeping an eye for these changes and leveraging it to its fullest potential.