I stumbled upon a report that caught my interest instantly – it shows how effectiveness of a social media channel varies according to the type of business. Are you curious yet? Well, this study establishes that while B2B companies benefit more from LinkedIn, B2C companies benefit more from Facebook. And this was no small study, darlings. The results were arrived at after studying 600 professionals!
Now put your reading glasses on, and take a close look at the graph above. You’ll see that LinkedIn is 22% more effective for B2B companies than B2C, where as Facebook is 28% more effective for B2C companies than B2B. Isn’t that a super useful find? I know it’s going to save me a lot of bee hours knowing which social media channel is more suited for my clients.
Tell how YOU will use this to your advantage, pretty people?