With the world soaking in the digital wave, mobile phones have turned being the most prized possession for every individual. There has been a considerable shift in the marketing technique as well. Digital marketing offers faster response time, wider consumer database and is also cheaper compared to traditional offline marketing methods.
With the world living in the era of smartphones, the internet age is more active on phones as compared to computers and laptops. Hence, it is important to consider these mobile marketing trends.
- Geo-location
Mobiles travel along with the customer and experience – based user content is already available for perusal. Thus, having a hyper localised marketing helps have more targeted and personalized content relevant to the customer. Tracking the current activity of the customer with data analytics and geo-location helps them stay engaged with the company.
- Use of associated keywords
In mobile marketing, faster response means the consumer can get easily distracted if the search results are not relevant to what they are looking for. Hence, in order to make them stick to your brand website ensure that the content focuses on the brand name, the outlet and its location or the area.
- Focus on experience based – selling
The new technologies such as virtual and augmented reality can be excellent in providing an unparalleled experience to the customers. This experience can be so realistic that it beats the need to go for an actual store visit.
- Use of technology for convenience
After demonetization hit the nation, there has been a great boom in the new and innovative payment methods. Companies like Paytm and Freecharge has witnessed a great boom. Wherein the other secured payment methods were also developed such as QR code scans, NFC stickers and so on which made the flow of transactions a lot convenient and easier.
- Use innovative ideas for customer benefit
Getting a cashback or payback points, on a purchase made always sound exciting to a shopaholic. Thus, there are numerous apps such as Swagbucks, Snap, Receipt Pal, etc. that help giving additional benefits to the customers. Tying up with such app is a great way to market your product / service and create brand awareness in the market.