Powerful SMS Marketing Tips

Powerful SMS Marketing Tips

Though, traditional but SMS marketing is one of the most effective tools to reach your niche target audience if used properly. As per the statistics:

  • 90% of the mobile phones have SMS facility
  • Open rate of promotional SMS is 98%
  • +8% of text messages are read within three minutes of it receival

However, just having a whooping open rate doesn’t mean your lead gets converted. In order to convert your leads, make sure that you are sending the right messages to the right customers.

Let’s discuss some of the most effective tips for SMS Marketing:

  • Target the right audience

Choose your audience carefully. Sending an SMS to a disinterested person is not going to get you success. It is smart and wise to send SMS to people who opted to receive them. One of the best ways to connect and update your target audience is by giving them a choice to receive your messages while subscription. Tell them what they wish to hear from you.

Opt for CRM integration with your messaging and use the demographics, purchase history and other data to target the right audience. Ask for permissions to know the interest of the people.

  • SMS at the right time

‘Time is Money’, indeed. What’s the right time to send a message early in the morning or late at night? Well, the right time is surely the one that gives your customer enough time to read it and act accordingly. Obviously, it’s no point sending offers after the customer has already made the purchase.

Hit the bull’s eye at the right time, but also ensure that you don’t overdo texting. Too much of texts simply annoys your audience which leads to ignorance and deleting of text even before opening it.

  • Simple, short and sweet SMS

When it comes to communicating your message, all you have is 160 characters (with spaces to be precise). Be clear and straight to the point. Give simple and easy instructions with a powerful Call to Action (CTA) so that your audience is well informed about the next step of action. Include phone numbers or URLs as CTAs.

  • Offer variations

Never ever bombard your audience with the same text message repeatedly. Make sure you update the messages and offer things that interest them. While what you offer through SMS marketing is also important. Your offer should stand out form rest of your competitors to attract customers. There’s no point in offering the same deal that your competitor offers. Also, ensure that it is different from your email and social media plans, otherwise SMS marketing makes no difference.

  • Keep a check on your database

Many times people change mobile numbers thus, it is important to ensure that you are sending messages to the right person. It is one of the most common and frequent problems which weakens your database and diminishing your contact bank. Hence, ensure you market both offline and online. You can also send short codes with your company flyers and newsletters.

__________

If you are looking forward to an easy and practical solution to connect directly with the highly responsive audience than nothing can beat the power of SMS.