Videos continue to be an integral part of digital marketing in 2018 and we have seen it evolve in many ways through the years. According to statistics, 500 million hours of videos are watched on YouTube every day, making it the second highest trafficked site after Google. Social media networking sites like Facebook, Instagram, Snapchat, and recently LinkedIn, they are all promoting video content more than text-based content. Accessibility to the internet via smartphones has increased the consumption of video content. Therefore, video has become the choice of tool by different brands to promote their products and services. Let’s explore why video marketing is considered a leading marketing trend in 2018.
Video boosts conversions and sales
Studies show that customers who watched an explainer-video about a product subsequently bought it. Not only does it save time to watch a video compared to reading a long content, but videos also help in delivering the message in a more effective manner. This result increase in sales as people tend to remember things they have watched, rather than read.
Videos are the best ROI
Producing video isn’t an easy or cheap task, which is some of the reasons why brands continue to ignore the importance of videos for their content. The internet is overcrowded with content options, and the attention span of consumers is becoming short. One minute of video is worth ten thousand words. Therefore, you can be certain as a marketer that investment on video content will give you the best return.
Optimization of video content by social channels
Video content was largely introduced to modern internet by YouTube. However, Facebook is challenging YouTube’s popularity for video content. Likewise, Instagram is also promoting longer video content through IGTV, which otherwise had the option of uploading just 15 secs videos. Snapchat, Twitter, etc are also setting their sight on optimizing video content to increase usage and drive social engagement.
Video appeals to mobile users
With the accessibility of smartphones and internet, consumption of videos has increased manifold. According to studies, 58% of videos are watched via mobile devices. YouTube also reported that mobile video consumption rises 100% every year. Since people are always on the go, they prefer to watch videos on their mobile devices. Therefore, it becomes very important for digital marketing companies to create content that are relevant to the brand’s consumers.
In conclusion, we can all agree that video marketing is a successful marketing tool that should be adopted in digital marketing services. To compete with the content that are already available, it is very important to keep in mind the quality of content rather than the quality of production. With the advancement of technology, video content’s popularity is going to continue growing.