Visual content is what sells today. YouTube is the most powerful visual marketing tool. It’s core audience comprises of 80% millennials, also called as the ‘Generation C’ by Google and Nielson. They care deeply about creation, curation, connection and community.
YouTube is where you will find a vast majority of audience viewing billions of videos every month. They are the ones who constantly use mobile devices and consume media, so your videos must be optimised for all viewing platforms. YouTube is a platform that offers your business the opportunity to reach people market your products/services.
How can you leverage YouTube for your business? If your target audience is the millennials, then how is your business going to market successfully in that space? What strategies do you need to follow? What practices do you need incorporate?
Here are some of the ways to use YouTube for your own benefit:
YouTube – the audience building tool
Marketing on YouTube can be a very powerful audience building tool, but it’s most likely not going to be the end destination that benefits your business. YouTube can be used as an audience builder by uploading a valuable video content that you create and then motivate your audience to take actions that benefit them and your business.
But before you create your channel and start uploading videos, spend some time researching on how the YouTube ecosystem works. Make points on what works for different brands by looking at the engagement level. This is a much better indicator of judging the success of a video than just looking at the views.
Content that is creative and engaging
Traditional advertising does not work on YouTube. You are not here to make ads by showing demo videos but to make content that is creative and engaging and grabs your audience’s attention. When you create a video content, spend some time thinking why and how your followers will share your content. This is one of the important factors for marketing your visual content.
YouTube is a community made of real people and they want to see, hear and interact with you. The connection to your business becomes much more powerful if you become the face of your brand. It changes the dynamics of the interaction from looking at your company’s video to building a strong relationship with your customers. Relationship building becomes a long term success strategy that can acquire customers for life.
YouTube is a chance to add colour and movement to your business image. For example, a coffee supplier can not only post footage of coffee tasting events and video tutorials, they can also share video footage from the point of origin of the beans and interviews with the people who choose the varieties they use.
When it comes to influencer marketing, YouTube has a few distinct advantages. The range of influencers from superstars to very niche micro-influencers and even subject matter experts means that you can find people to work with that fit the goals of your brand.
Famebit is one of the biggest platforms where you can find diverse creators, drive brand awareness, build buzz, increase purchase intent, and trend with the next generation of consumers through creative content that your audience trusts.
Many people attempting to use YouTube for their business, sign-up for a channel, upload a few videos and get discouraged when they don’t get any views or subscribers. They often abandon the channel they were initially very excited to build. Keep in mind that it takes some time and patience to build your YouTube audience. Focus on creating a valuable content for your audience.