Email marketing is still one of the most effective marketing channels till date. The decade-old marketing channel is relevant in the age of social media is mainly due to the fact that we use email more than other platforms. Hence, it is necessary to have a robust email marketing strategy to drive favorable results.
Digital emailers are a great way to target customers. However, these emailers work only when you provide some valuable content. Thus, as one of the top email marketing companies, IdeateLabs understands it and ensures that all our email marketing campaigns are driven through valuable content. Besides, an email is a guest in your customer’s inbox. So, it’s imperative to be the best and to the point all times.
- Defining a Strategy - As an email marketing agency, the first thing we’ll do is to define the “who, what, when, and how” of your campaign. We’ll research your audience and in turn understand the preferable target audience, craft a compelling content strategy to add value to the message to be sent and finally determine when the emails are to be sent.
- Database Generation - Database can be generated and built upon by using software applications that interact with the user and developing lead magnets that incentivize the users to provide their email address in exchange of some value.
- Advertising Lead Magnets - We understand that there is also a need to advertise the lead magnets on social media or through search ads to generate more subscribers and in turn let people to opt-in to the email list.
- Designing Newsletters - We understand that the best email marketing service is the one which ensures that the emails are delivered and has high open rates, click-through-rates, and conversions. So, we design the emailers accordingly such that it reflects your brand.
- Email List Maintenance - Maintaining a good email list impacts the open rate and click-through rate. So, if there are any unengaged subscribers in the list, it is wise to remove them. Thus, we’ll closely monitor your email list and weed out unengaged subscribers on a timely basis for optimum campaign performance.
- Analysis and Reporting - It is necessary to track the performance of the campaign and study it on a monthly basis. The main metrics we look into are subscribers, open rates, bounce rates, click-through rates and conversions.
At IdeateLabs, we believe that emailers are a great medium to target customers. Our dedicated team of email marketing specialists is adept at creating effective email marketing campaigns that provide a good ROI.