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Häfele India, a subsidiary of the Häfele Global network since 2003, lays pride in its diverse range of quality products, well-networked channel partners and unmatched service to customers. The ability of the company to understand the diverse Indian market has made it an authority in the field of architectural hardware, furniture fittings, and kitchen fittings and accessories.
To boost sales during the dull period (February and March) for the appliances category through a clutter-breaking promotion.
To reach out to evolved audiences, we chose Facebook, Google display and search as media platforms.
The campaign started off with a teaser, which was displayed across Facebook, Häfele’s website and was also embedded in an E-mailer. To add excitement to the campaign, we also published a video on Facebook. We picked the most iconic Bollywood character, Gabbar, to create a buzz in ways that would relate to everyone. We used Gabbar’s famous dialogue, "Holi Kab Hai?" to leverage its popularity in the campaign.
| Platform | ||
|---|---|---|
| Impressions | 3,550,226 | 2,942,482 |
