IdeateLabs retains the digital mandate for RR Kabel with global expansion

IdeateLabs retains the digital mandate for RR Kabel with global expansion

The agency will continue to handle the social channels, website and digital duties of the brand.

In a recent announcement, IdeateLabs, a Mumbai-based digital agency has retained its creative and digital duties for RR Kabel, a leading wire and cable manufacturer. IdeateLabs was awarded the extension after contesting a highly competitive multi-agency pitch. As a part of the mandate, IdeateLabs will continue to provide end to end digital marketing services including creative, social media and performance campaigns to RR Kabel. Also, the mandate has been expanded to handle other product categories like wires & cables, switches, switchgears, LED lights, fans etc. under the RR Global banner spreading across 80 countries in addition to India.

Kirti Kabra, Director, RR Kabel commented on this association, “We are glad to extend our association with IdeateLabs as our digital partner. IdeateLabs comes with the right mix of strategic insights, digital expertise and in-depth knowledge of the category and markets we are operating in. Having conceptualized and executed some of the most innovative social media campaigns, we believe IdeateLabs will help us creatively expand our digital reach across the global market.”

Reassuring their faith Christopher Higgins, Business Head, IdeateLabs said “It’s been a year of great account wins for us at IdeateLabs and we feel extremely honoured to be chosen to work on a brand like RR Kabel for the second year in a row. Their patience to get the right solution and appreciation for quality is something we have already enjoyed in the short span of working together. Together we have successfully delivered some great digital campaigns like the Bridging Distance, and UCT. Currently we are working on digital promotion of #AkalmandBanoSahiChuno video campaign featuring Akshay Kumar as well as rolling out AI-driven chatbots across 9 websites. We are extremely positive about this partnership and look forward to delivering more clutter-breaking campaigns and driving business growth across all digital marketing platforms for RR Kabel and RR Global”.

About RR Kabel ( With 20 years of expertise in wire manufacturing, multiple global quality certifications and with the recently awarded Power Brand India 2017, RR Kabel has is one of the leading wires and cables companies in the world. It has pioneered various wire designs, technology and applicability. Its mission of cutting edge research has continually enhanced the efficiency, reliability and safe conduction of electricity. Through the RR Global group, the company also manufactures fans, switches, lights, appliances, and parking solutions,

 About IdeateLabs ( IdeateLabs is a full-service digital marketing company with offices in Mumbai, Delhi, and Dubai and a team of more than 100 Digital Marketing Professionals. With the chaotic overload of information in the digital world, Team Ideate recognizes the importance of creating relevant and interesting digital solutions. Finally, it benefits from a client roster that exceeds 50 well-known Indian and international names such as Sterling & Wilson, AutoDesk, Hiranandani Communities, Brand Factory, Future Brands, Edelweiss Tokio, Hafele, Kalpataru, Elica, Franklin Templeton to name a few.

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