IdeateLabs has retained the digital account for Brand Factory for the fourth year in a row
IdeateLabs, a digital marketing agency will continue to manage the digital front of Brand Factory, a fashion discount chain by Future Group. The agency will continue with their digital duties for the brand which includes an array of digital duties with our key focus on the exploration of driving measurable footfalls for engagements.
The mandate focuses on keeping abreast with the latest trends in the digital sphere and coming up with innovative strategies that work effectively, keeping into consideration the brand’s target audience. It also includes detailing out the brand performance on a timely basis.
“IdeateLabs is excited to have retained Brand Factory for the fourth year in a row. This just gives us more opportunities to craft exciting digital strategies for them. IdeateLabs’ partnership with Brand Factory has witnessed quirky and buzz-evoking content so far and the future holds the same along with growing strategic approach, deeper consumer understanding and market insights, flawless data analytics and media efficiency. Our focus for upcoming campaigns will be on analyzing possible measurable footfalls that garner engagement in abundance,” said Ashish Rana, Business Head, IdeateLabs.
“The partnership between Brand Factory and IdeateLabs has been a fruitful one with all our digital assets experiencing exponential growth. IdeateLabs has been with us for over four years now. The relationship we share is more a partnership than an agency-client relationship. Not only did they understand the brand, but they also helped us translate our brand personality in the digital world through relevant content & initiatives. IdeateLabs works as a perfect business partner and understands the changing business dynamics while engaging with our digital audience in effective ways. We look forward to the same commitment and growth,” said Roch D’Souza, Chief Marketing Officer, Brand Factory.
The Economic Times – Brand Equity : https://brandequity.economictimes.indiatimes.com/news/digital/ideatelabs-retains-brand-factorys-digital-mandate/67706364
Facebook – AdAge : https://www.facebook.com/AdvertisingAgeIndia/posts/2312564915630368
Facebook – Social Samosa : https://www.facebook.com/SocialSamosa/posts/1915323218576507?__xts__=68.ARAVibqr9g8_RbvU-yMKOw-uM7SvVF-diPon_Z6WyksMZg3e1Tg8zJaAW_pxT3TsFef3Mv2QgAW9YjfHeXeIh2OUvQQJb9bZb8uPWNu0W18NINfw-JvurZxF57OUpkL3-Hter7V9ZBzcOmNV3DKTRfIy7wUHJInCqdcSj2xr1FrHec5ShSsiE54rGgVjne99l0lm04kUd4mavFMG9lkVJ-rcfIvLkWAipDWCaLf3yXcavcNjRtOlZIifj0b9jHwHpfmf4cQKX1yXzH5o-dB0-KY0vkmJCEduLYlbBb7PyZr5snpvMKQpJ3g7Q7sy7fOEJf3P&__tn__=-R
Twitter- AdAge : https://twitter.com/AdAgeIn/status/1089425272976392192
Twitter- Social Samosa : https://twitter.com/Social_Samosa/status/1088757586697076737
Campaign Brief Asia : http://www.campaignbriefasia.com/2019/01/ideatelabs-has-retained-the-di-1.html
Business News Trends : http://buisnessnewstrends.blogspot.com/2019/01/ideatelabs-retains-brand-factorys.html
Indian Showbiz : http://www.indianshowbiz.com/?p=178539
Facebook – AdAge : https://www.facebook.com/AdvertisingAgeIndia/posts/2311318695754990
Facebook – Adgully : https://www.facebook.com/AdgullyIndia/posts/10155642477247142
Facebook – TVnews4u : https://www.facebook.com/tvnews4u/posts/1594411017370955
Facebook – Exchange4media : https://www.facebook.com/exchange4media/posts/2017104784991977
Twitter- AdAge : https://twitter.com/AdAgeIn/status/1088428708182933505
Twitter – Exchange4media : https://twitter.com/adgully/status/1088337366563975173
Facebook – Adgully : https://twitter.com/adgully/status/1088337366563975173
Facebook – Tvnews4u : https://twitter.com/tvnews4u/status/1088333077674246144