Kashipur: The two-day leadership conclave at IIM Kashipur concluded on Sunday. The final day of the Coalescence 2017 had sessions on influencer marketing with Guneet Singh, head, Marketing Solutions, at Google, Siddhi Prada Bhattacharya, director, Strategic Planning at Ideate Labs, Eiti Singhal, AGM, Marcom & Brand, Panasonic India, Poonam Vijay Thakkar, head, Marketing & Brand at Aditya Birla Money-My Universe, among the key speakers.
Influencer marketing focuses on influential people rather than the target market. It identifies individuals that have influence over potential buyers.
Gautam Sinha, director, IIM Kashipur, said that the conclave left students desiring more such interactive sessions. “It was a very enriching experience for the students,” Sinha said.