To craft a digital campaign that creates a buzz about Brand Factory’s winter collection
To communicate using popular and attention-grabbing jargons and infusing them with day-to-day instances. These elements along with the core message were to be communicated using the right digital platforms.
The campaign opted for an aggressive approach by roping in social media platforms like Facebook, Twitter and Instagram. The platforms were bombarded with a series of posts and memes to establish the KTPD concept. The brand’s Twitter handle witnessed tweets related to the KTPD moments. Instagram had fun infographics and memes. The campaign was further amplified with two digital films featuring a a slice of life winter plans that suffer a classic KTPD.