To educate people about the significance of choosing good quality wires and cables and how using wires with Unilay Core Technology helps save electricity and provides safety to consumers.
A full-fledged Digital Marketing Mix personified Electricity and UCT technology through video ads and a series of interactive posts on social media platforms
The campaign was carried out in three phases: teaser (#uctkodekhakya), reveal (#uctmilgaya) and post-reveal stories. Electricity (mischievous & crackling, unwillingly protagonist of amusing capers) & UCT (mature, mentoring & superhero-like) made for electrifying onscreen antics. Following 3 short teasers, were extensive launch films exploring safety and cost-efficiency of UCT that shaped product story and cemented brand salience.